If you haven’t got a Facebook page, it’s most certainly time for you to get one! Some people just aren’t into the Social Media aspect which is totally understandable, BUT can one really afford in today’s day and age to NOT have a Facebook page for your business?
I’ve had the opportunity of meeting so many Moms over the last 6 months since Momtrepreneur was launched and a number of them have Facebook pages and many don’t. I think for some, the thought of delving into Social Media is unappealing and quite daunting especially if you aren’t particularly technically savvy.
So, I’ve put together some reasons about WHY you should have a Facebook page and how to get started to make the transition into Facebook specifically a little easier and less daunting!
So, here are my top 10 reasons why YOU should have a Facebook page for YOUR BUSINESS:
- It’s a FREE service!
- Facebook pages speak directly to your fans therefore it’s a great way to market or promote new products / services to your fans, keep your fans informed on what’s happening, share anything that may be of interest to your fans.
- Having a Facebook page adds a “professional” aspect to your company. When I visit a website, if I really like the site and what the site is about, I look for a Facebook icon and if I don’t find one, I generally land up forgetting about it.
- If you don’t have a website, the Facebook page at least get you started with having an online presence.
- A Facebook page is an additional place that you can drive traffic to your website. So, if you have a new article, product or feature on your website, it takes one little Facebook update to notify all your fans and drive traffic to your site.
- Facebook is a trusted source by major search engines. It can help your search engine optimization given the trust it has achieved with the major players such as Google, Yahoo, Bing, etc.
- Facebook pages have a stats engine built in, so you can see what days are your most popular days for visitors, where your visitors are based and a range of other features which can help you understand your visitor and what sort of interactions “work” and “don’t work”.
- Facebook pages allow you to create longer lasting relationships with your client base / fans particularly if you do regularly (not too regular) posts.
- There is NO limit to how many fans you can have. The more, the merrier and no moderation is required either – people can like your page and don’t need to be approved by you. You are able to block people if necessary, but there’s no moderation about who can join and it’s super easy for anyone to join – they simply click the “Like” button available on the page.
- Facebook pages can VERY easily be integrated in to your website.
Right, so are you convinced yet?
- Put some information together that you will put up on Facebook . This would include:
- Your logo or a great photo / picture you want to use that people will see when joining your page in the top left section.
- Make sure you have all your contact information ready.
- Put together a descrtipion about your business / product(s) / service(s) and mission.
- Then, you’re pretty much ready to get going!
- Visit facebook.com/pages.
- Click the Create Page button in the top right hand side.
- You will be presented with different page types to choose from e.g. Local Business or Place, Company, Organisation or Institution, Brand or Product, etc – click the one that is most relevant to your business.
- You will be then presented with a form where you must fill in further details relevant to the category page you have selected PLUS you will be requested to agree to Facebook Terms and Conditions.
- Once you get past this step, you will be able to invite friends to join your page – this is one of the most important steps, so don’t skip it! Send to your friends and family on Facebook and let them know you have a page and when they join, other people will see they joined and the ripple effect can begin!
- Just following remaining steps and you are setup to go and promote yourself on Facebook. Make sure to speak to your web agency about adding a Facebook icon to your website OR a Facebook plugin that allows people to like your Facebook page on your website itself.
For a good visual reference on how to go about setting up a Facebook page including assigning different administrators, inviting people who you are NOT connected to on Facebook, take a look at this link.
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